Case studies
The case studies below are what I have been busy with in the first quarter of 2025.
To see what else I am up to head on over to the playground to see past and present explorations in all things creative.
01
A celebration of
Range Rover's
all-terrain mastery
My role spanned Creative and Art Direction, blending human creativity with AI-powered tools like MidJourney, FLUX and bringing it all together in Photoshop
02
Coca-Cola Returnables Campaign
Returnables Campaign to educate the market on the benefits of returnable Coke bottles. My role spanned Strategy, Creative Direction and Art Direction
03
United Africa Airlines
A case study on how GenAI can be used in airline branding. All the images other than the mockups were generated with Midjourney. My role also included crafting the actual logo and visual language with the help of AI.
04
Namibia Tourism
(Destination Branding)
Using Generative AI to build destination branding for Namibia. My role spanned Strategy, Creative Direction, Branding, and Logo design, Copywriting and blending human creativity with AI-powered tools like MidJourney, KlingAI and bringing it all together in Photoshop and Adobe Illustrator.
05
Zenith Air Branding
Using Generative AI to craft a sophisticated identity for a premium airline. My role spanned Creative Direction, branding, logo design, copywriting. Blending human creativity with tools like MidJourney, KlingAI and bringing it all together in Photoshop and Adobe Illustrator.
06
Telecom Namibia Rebrand
Full rebrand and repositioning strategy for Telecom Namibia. The exercise was aimed at repositioning the brand as a continuously evolving, innovative, dynamic and forward looking Telco. My role here was lead Art Director
Agencies worked with
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Explorations
